Keyword Research Tools for Writing

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When I started writing I didn’t know anything about keyword research.

It wasn’t until I started a website that I realized there was some trick people used to get more traffic to their websites. That trick is called inserting keyword research into your titles and body of work.

At first I didn’t like it. I thought it was cheating. I wanted to be authentic in my writing and just write about topics that pertain to my website.

I wanted to write from the heart. That didn’t include being fake by writing articles with words that were not my own.

But that’s not what keyword research is at all.

I was sadly mistaken. I needed to learn what keyword research was all about before making a judgement. So, I set out to understand the behaviours of other webmasters and how they were getting traffic this way.

Take for example an article about menopause. I have an entire website dedicated to finding natural ways to go through menopause. I have several articles in it. It’s called Crunchy Menopause.

I had no idea that all I had to do was search for terms that I wanted to write about, and then choose the word with the highest search volume.

If I search Google for menopause pajamas for example, nothing will come up. However, if I search Google for menopause clothing, that word is a better choice because the search volume is a lot higher.

I realized pretty quickly that all I had to do was use the proper term with higher search volume. I had to learn that I wasn’t being unauthentic at all. I was just using a different word to define my topic. That’s it.

After I realized I was completely wrong about what keyword research was all about. I started implementing this strategy and getting more traffic to my website.

Honestly, if you’re reading about keyword research for the first time, just incorporate it  into every aspect of your writing as quickly as possible. It doesn’t matter if it’s content creation, a book, or your own website.

Learn keyword research and you will do better as an author.

BEST FREE KEYWORD RESEARCH TOOLS

BEST PAID KEYWORD RESEARCH TOOLS

WHY DO YOU NEED IT?

As an author, you must incorporate keyword research into your writing immediately. Your work will get noticed quicker, and that will amount to more sales.

It’s best to do keyword research before you decide to write something whether that be fiction or nonfiction.

Search Amazon. Search Google. Search YouTube. These three are the top search engines in the world.

If you find out what people are looking for, then you can fill in the gap. You can be the one that writes all the answers. You can write a blog that solves a problem.

That’s how it works, my friend.

Don’t just write a book because you’re interested in it. Write a book because everyone else is.

ARE THEY ACCURATE?

Some people say that keyword research tools are not accurate. They say there is no real way to know what people are searching for.

I say that is absolute nonsense.

With search engines as big as Google, and analytics that show specific results, keyword tools will definitely show what people are looking for.

Some say that Google would never release those results, but I think they would. Why wouldn’t Google want more content creators answering questions?

If we know what keywords people are looking for, then we can give Google the right answers. That gives Google more authority, and converts financially for them.

And if the naysayers are correct and keyword research isn’t accurate, then all we can do is try. Using outdated keywords are better than using none at all.

For example, If my keyword research tool says ASMR is a popular search term this month and it’s wrong, then so be it. I will still write about ASMR because I’m interested in that topic, and others are as well.

Even if the numbers are skewed just a little bit because it’s not real-time, it shouldn’t matter much at all. It’s in the general vicinity.

Do you get what I’m saying?

Nothing is a perfect science, but we can at least try.

CAN YOU GET ALONG WITHOUT IT?

I don’t think you can.

I used to think I could get along without keyword research as a writer, but I was wrong. I didn’t get the traffic that I wanted because I didn’t use popular search terms.

Could I get along without it?

That depends on what kind of writer I am. If I just write for myself and I don’t care about what anybody else thinks about my writing, then maybe.

If I don’t want to make money from my writing, then maybe.

It all depends on why you write. Some people write just as a hobby and don’t want to show anyone else their work. Then, by all means, don’t worry about keyword research at all.

But I want to make money from my writing. Most authors do. I don’t want it to be solely about money, but it’s a big part of it.

It’s a business like anything else.

Writers still need to pay bills and buy groceries.

If you want to have enough money to live on as an author, then learn to do keyword research before you write. It’s simple and can lead to an amazing income if you follow the keyword research process.

It worked for me!

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Author Kathleen Morris

Kathleen Morris is a successful published author, blogger, and YouTuber. She enjoys writing about things she’s passionate about and making a difference in the world.

 

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